Zambia Highlights Sport as a Commercial Investment Opportunity
On 8 November, President Hakainde Hichilema described sport as a business with potential to contribute to economic growth and national development. The statement highlights possible opportunities for sports marketing agencies, event organisers, sponsorship consultants, broadcasters and companies investing in sports facilities and commercial partnerships. HPC can support sponsorship research, brand partnerships and event-related business development; no specific investment amount was announced.
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